Direct Sale AI

Privacy Policy

Last updated: January 2025

1. Introduction

Direct Sale AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered sales assistant platform.

2. Information We Collect

We collect information that you provide directly to us, including:

  • Account information (name, email, company name)
  • Payment information (processed securely through third-party providers)
  • Chat conversation data between your customers and our AI
  • Product catalog information you upload
  • Usage data and analytics

3. Meta Platform Data (Instagram & Facebook)

When you connect your Instagram Business or Facebook account to Direct Sale AI, we access and process the following data through the Meta Platform APIs:

  • Instagram Direct Messages: Message content, sender information, timestamps
  • Instagram Comments: Comment content on your posts, commenter information
  • Facebook Messenger: Message content, sender information, timestamps
  • Business Account Information: Account ID, username, profile information
  • Media: Posts and media shared in conversations

Purpose: We use this data solely to provide automated customer support and sales assistance on your behalf. We do not sell this data or use it for purposes other than providing our services.

Meta Terms Compliance: Our use of Meta Platform data complies with the Meta Platform Terms and Developer Policies.

4. How We Use Your Information

We use the collected information to:

  • Provide and maintain our AI assistant services
  • Respond to customer messages on your behalf
  • Process transactions and send related information
  • Improve and personalize your experience
  • Train and improve our AI models (using anonymized data only)
  • Send you technical notices and support messages
  • Respond to your comments and questions

5. Data Sharing

We do not sell your personal data. We may share data with:

  • Service Providers: Third parties that help us operate our platform (hosting, payment processing)
  • AI Providers: To process and respond to messages (data is anonymized where possible)
  • Legal Requirements: When required by law or to protect our rights

6. Data Security

We implement appropriate technical and organizational security measures to protect your data:

  • All data is encrypted in transit (TLS/SSL) and at rest (AES-256)
  • Access controls and authentication for all systems
  • Regular security audits and vulnerability assessments
  • Employee training on data protection

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Conversation data is retained for 90 days by default, unless you configure a different retention period.

8. Your Rights & Data Deletion

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your data
  • Portability: Export your data in a machine-readable format
  • Opt-out: Opt-out of marketing communications
  • Disconnect: Disconnect your social media accounts at any time

How to Request Data Deletion:

  1. Log in to your Direct Sale AI dashboard
  2. Go to Settings → Privacy → Delete My Data
  3. Or email us at: [email protected]

We will process deletion requests within 30 days. Note that some data may be retained for legal compliance purposes.

9. GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to object to processing
  • Right to restrict processing
  • Right to lodge a complaint with a supervisory authority

Legal Basis for Processing: We process your data based on: (a) your consent, (b) performance of a contract, (c) legitimate business interests, or (d) legal obligations.

10. CCPA Compliance (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your rights

We do not sell your personal information.

11. Third-Party Platforms

Our service integrates with third-party platforms. When you connect these platforms, their respective privacy policies also apply:

12. Cookies

We use cookies and similar tracking technologies to track activity on our platform. Types of cookies we use:

  • Essential: Required for the platform to function
  • Analytics: Help us understand how you use our platform
  • Preferences: Remember your settings and preferences

You can control cookies through your browser settings.

13. Children's Privacy

Our service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page, updating the "Last updated" date, and sending you an email notification.

15. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, please contact us at: