Storefront Analytics
Official guide · English · Version 9c253d0cf11816df
The Analytics page provides insights into your storefront's performance, including visitor traffic, product engagement, sales metrics, and search behavior. A separate Search Console integration connects directly to Google Search Console for search engine performance data.
Storefront Analytics
Navigate to Storefront > SEO & Settings > Analytics to view your storefront analytics dashboard.
Time Period
Use the dropdown in the top-right corner to select the reporting period:
| Period | Shows Data For |
|---|---|
| Today | Current day only |
| This Week | The current 7-day period |
| This Month | The current calendar month |
Key Metrics
The analytics dashboard displays six primary metrics in a grid:
| Metric | Description |
|---|---|
| Page Views | Total number of pages viewed across your storefront |
| Product Views | Number of times individual product pages were viewed |
| Add to Cart | Number of times products were added to the shopping cart |
| Checkouts | Number of checkout sessions initiated |
| Purchases | Number of completed purchases |
| Visitors | Number of unique visitors to your storefront |
Revenue and Conversion
Below the metrics grid, two larger cards provide business insights:
| Card | Description |
|---|---|
| Revenue | Total revenue from completed purchases in the selected period, displayed with the number of purchases |
| Conversion Rate | Percentage of visitors who completed a purchase (visitors to purchases ratio) |
Top Viewed Products
A ranked list of your most-viewed products during the selected period. Each entry shows:
- Ranking number
- Product name
- View count
This helps you understand which products attract the most attention, useful for optimizing product placement on your homepage.
Top Searches
A ranked list of the most common search queries visitors use on your storefront. Each entry shows:
- Ranking number
- Search query (in quotes)
- Search count
Info: Use the Top Searches data to identify what your customers are looking for. If popular searches return no results, consider adding those products or adjusting product names and descriptions to match the search terms.
Google Search Console Integration
Navigate to Storefront > SEO & Settings > Search Console for the Google Search Console integration.
The Search Console integration brings Google Search Console data directly into your dashboard, allowing you to monitor your storefront's search engine performance without leaving the platform.
Connecting to Google Search Console
The integration uses OAuth to connect to your Google account.
Go to the Connect tab
The first tab shows the connection status and setup instructions.
Connect your Google account
Follow the on-screen instructions to authorize the platform to access your Google Search Console data.
Select your site
After connecting, choose the Google Search Console property that corresponds to your storefront from the list of available sites.
Available Tabs
Once connected, five tabs become available:
| Tab | Description |
|---|---|
| Connect | Manage your Google Search Console connection and select the site property |
| Performance | Search performance data including clicks, impressions, CTR, and average position |
| URL Inspection | Inspect individual URLs to check their indexing status |
| Indexing | Submit URLs for indexing and view indexing status |
| Sitemaps | View submitted sitemaps and their processing status |
Performance Tab
The Performance tab shows search analytics data from Google:
| Metric | Description |
|---|---|
| Clicks | Number of times users clicked through to your storefront from search results |
| Impressions | Number of times your storefront appeared in search results |
| CTR (Click-Through Rate) | Percentage of impressions that resulted in clicks |
| Average Position | Average ranking position of your storefront in search results |
Data can be filtered and broken down by queries, pages, countries, devices, and time ranges.
URL Inspection Tab
Enter any URL from your storefront to check its indexing status with Google. The inspection reveals:
- Whether the page is indexed
- Last crawl date
- Any indexing issues or errors
- Mobile usability status
Indexing Tab
Submit individual URLs to Google for indexing. This is useful when you:
- Publish new pages or blog posts
- Make significant changes to existing pages
- Want to ensure Google picks up your latest content quickly
Sitemaps Tab
View and manage your storefront's sitemaps:
- See which sitemaps have been submitted to Google
- Check the processing status of each sitemap
- View the number of URLs discovered in each sitemap
Quota Management
The Search Console integration shows a Quota Indicator that displays how many API requests remain in your daily quota. Google Search Console API has rate limits, and the indicator helps you stay within those limits.
Warning: The Google Search Console integration requires a Google account with Search Console access for your storefront's domain. Make sure your storefront domain is verified in Google Search Console before connecting.
Using Analytics Effectively
Here are some ways to use your analytics data to improve your store:
| Goal | Strategy |
|---|---|
| Increase product views | Feature your top-viewed products more prominently on the homepage |
| Reduce cart abandonment | If you see many "Add to Cart" events but few "Checkouts," review your checkout flow and shipping costs |
| Improve conversion rate | Analyze which products are viewed but rarely purchased -- they may need better descriptions, images, or pricing |
| Content optimization | Use top search queries to guide your blog content strategy and product descriptions |
| SEO improvement | Use Search Console data to identify pages with high impressions but low CTR, then optimize their meta titles and descriptions |