Blog
Official guide · English · Version 9c253d0cf11816df
The Blog feature lets you create and publish blog posts on your storefront. Blog content helps drive organic traffic, establish authority in your niche, and engage customers. The blog includes AI-powered content generation that can create entire blog posts, complete with images and SEO metadata.
Navigate to Storefront > Content > Blog to access the blog manager.
Blog Post List
The main blog view shows all your posts in a filterable, searchable list. Each post entry displays:
- Featured image thumbnail
- Title and excerpt
- Category (if assigned)
- Tags as badges
- Status (Published or Draft)
- Published date or creation date
- View count
Filtering and Searching
| Filter | Options |
|---|---|
| Status | All, Published, Draft |
| Category | All categories or a specific category |
| Search | Search by title text |
Pagination
Posts are paginated. Use the Previous/Next buttons at the bottom to navigate between pages.
Creating a Blog Post
Click "New Post"
This navigates to the blog post editor page.
Fill in the post details
| Field | Description |
|---|---|
| Title | The post title (displayed as the main heading and in search results) |
| Slug | The URL path for the post (auto-generated from the title; only lowercase letters, numbers, and hyphens allowed) |
| Excerpt | A short summary displayed in post listings and search results |
| Category | Assign the post to a blog category (optional) |
| Tags | Add tags to help organize and discover posts |
| Featured Image | Upload or set a cover image for the post |
| Author | The author name displayed on the post |
| Status | Draft (not visible to visitors) or Published (live on the storefront) |
Write the content
Use the rich text editor to write your blog post. The editor supports all standard formatting options including headings, lists, images, links, blockquotes, and code blocks.
Configure SEO
Each blog post has its own SEO settings:
| Field | Limit | Description |
|---|---|---|
| Meta Title | 60 chars | The title shown in search engine results |
| Meta Description | 155 chars | The description shown in search results |
| Focus Keyword | -- | The primary keyword this post should rank for |
Save the post
Click Create or Update to save your post.
AI Blog Post Generation
The AI content generator can create entire blog posts from a simple topic description. This is the fastest way to populate your blog with quality, SEO-optimized content.
Open the AI generator
Click the Generate with AI button (sparkles icon) in the blog post editor or the blog list page.
Enter a topic
Type a topic or title for your blog post in the Topic field. This is the only required field.
Use topic suggestions (optional)
Click the Suggest Topics button (lightbulb icon) to get AI-generated topic suggestions based on your product catalog. Each suggestion includes:
- Topic title -- The suggested post topic
- Description -- A brief explanation of the topic
- Search intent -- The type of search the post would target (informational, commercial, etc.)
- Suggested keywords -- Keywords to target for SEO
Click any suggestion to auto-fill the topic and keywords fields.
Add target keywords (optional)
Enter comma-separated keywords in the Keywords field. These keywords will be naturally incorporated into the generated content for SEO optimization.
Select featured products (optional)
Search for and select up to 3 products from your catalog to feature in the blog post. The AI will naturally reference these products within the content, creating organic product placements that can drive sales.
- Use the search field to find products
- Click a product to select it (appears as a badge)
- Click X on a badge to remove it
Add custom images (optional)
You can provide images for the AI to incorporate into the blog post:
- Upload images -- Upload image files from your computer
- Select from gallery -- Browse and select from your product image gallery
- Enhance with AI -- Check this option to let AI optimize and enhance your uploaded images with professional descriptions and alt text
The number of available image slots depends on your Image Count setting.
Configure generation settings
| Setting | Options | Description |
|---|---|---|
| Tone | Professional, Friendly, Educational | The writing style of the generated content |
| Word Count | ~300, ~500, ~800, ~1000, ~1500, ~2000 | Approximate length of the generated post |
| Image Count | 0, 2, 3, 4 | Number of images to include in the post |
Click "Generate"
The AI generates the complete blog post including:
| Output | Description |
|---|---|
| Title | An optimized post title |
| Slug | A URL-friendly slug |
| Content | Full HTML content with headings, paragraphs, lists, and embedded images |
| Excerpt | A concise summary for listings |
| Tags | Relevant tags for categorization |
| Meta Title | SEO-optimized title for search engines |
| Meta Description | SEO-optimized description for search results |
| Featured Image | A cover image for the post |
| Embedded Images | Images placed within the content with alt text |
Review and edit
The generated content is loaded into the editor where you can review, modify, and refine it before publishing.
Info: AI content generation requires an AI provider to be configured in your account settings. The quality and language of the output depend on your configured AI model.
Blog Categories
Blog categories help organize your posts into logical groups, making it easier for readers to find related content.
Navigate to the Categories tab within the Blog section to manage categories.
Managing Categories
Create a category
Click Add Category and fill in:
| Field | Description |
|---|---|
| Name | The category name (e.g., "Product Guides", "Industry News") |
| Slug | The URL-friendly identifier (auto-generated from the name) |
| Description | An optional description of the category |
Edit a category
Click the edit button on any category to update its name, slug, or description.
Delete a category
Click the delete button to remove a category. Posts assigned to a deleted category will become uncategorized.
Managing Posts
Editing a Post
Click the edit (pencil) icon on any post in the list to open it in the editor with all its existing content and settings pre-filled.
Deleting a Post
Click the delete (trash) icon on any post. A confirmation dialog will appear. Once confirmed, the post is permanently deleted.
Viewing a Post
Click the view (eye) icon to open the published post on your storefront in a new tab.
Blog SEO
Blog posts contribute to your overall storefront SEO:
- Each post generates its own page with optimized meta tags
- Posts are included in your storefront's sitemap
- Blog post keywords are tracked in the SEO keyword explorer
- Categories create additional browse pages that can rank in search results
Info: For the best SEO results, aim to publish blog posts regularly with unique focus keywords. Use the SEO Settings keyword explorer to check for keyword overlap between your blog posts and product pages.