Multichannel Sales
Official guide · English · Version 9c253d0cf11816df
Multichannel Sales lets you list and sell your products across multiple e-commerce platforms -- WooCommerce, Shopify, PrestaShop, OpenCart, Amazon, and eBay -- all managed from a single dashboard. Stock levels, prices, and product data stay synchronized across every connected platform.
Accessing Multichannel
Navigate to Dashboard > Multichannel from the sidebar.
The Multichannel navigation includes:
| Tab | Description |
|---|---|
| Overview | Dashboard with summary stats, platform breakdown, quick actions, and recent sync activity. |
| Listings | Manage all product listings across connected platforms. |
| Sync Logs | View the history of all synchronization operations. |
| Stock History | Track stock level changes over time. |
| Linked Stores | Link authorized DirectSale tenants as a hub and satellites; configure what is synchronized. |
Overview Dashboard
The Overview page is your command center for multichannel operations.
Summary Cards
Five cards at the top provide a snapshot of your multichannel status:
| Card | Description |
|---|---|
| Total Listings | The total number of product listings across all connected platforms. |
| Active | Listings that are currently active and selling. |
| Synced | Listings that are successfully synchronized with their external platforms. |
| Errors | Listings that have encountered synchronization errors and need attention. |
| Pending | Listings that are waiting to be synced for the first time. |
Connected Platforms
Below the summary cards, each connected platform is displayed as a card showing:
- Platform badge -- Color-coded identifier (e.g., purple for WooCommerce, green for Shopify).
- Connection name -- The name you gave this connection.
- Listings count -- Total products listed on this platform.
- Synced count -- Number of successfully synced listings.
- Error count -- Number of listings with sync errors.
Per-Platform Actions
Each platform card offers quick action buttons:
| Action | Description |
|---|---|
| Sync (refresh icon) | Triggers a full sync for this connection -- updates stock, prices, and pulls orders. |
| Listings | Navigates to the Listings page filtered to this specific connection. |
| Push Stock | Pushes current stock quantities from your catalog to this platform for all listings. |
| Push Prices | Pushes current prices from your catalog to this platform for all listings. |
| Register Webhooks | Registers webhooks with the external platform so it can notify your system of changes (e.g., new orders, stock updates). |
Info: Registering webhooks is important for real-time updates. Without webhooks, changes on the external platform (such as new orders or stock changes) will only be detected during manual or scheduled syncs.
Quick Actions
A grid of shortcut cards provides fast access to common tasks:
| Quick Action | Description |
|---|---|
| Manage Listings | Opens the Listings management page. |
| Sync Logs | Opens the sync log history. |
| Stock History | Opens the stock change history. |
| Connections | Opens the platform connections management page where you add, test, and delete connections. |
| Analytics | Opens the multichannel analytics page for revenue and performance insights. |
Recent Sync Activity
A table at the bottom of the Overview shows the most recent synchronization operations:
| Column | Description |
|---|---|
| Type | The type of sync operation (e.g., stock update, price push, product sync) along with the direction (push/pull). |
| Platform | The platform this sync was performed on. |
| Status | The result of the sync -- completed, failed, processing, pending, or partial. |
| Items | Shows succeeded/total items, with failed items highlighted in red. |
| Time | When the sync operation started. |
Sync Status Colors
| Status | Color | Description |
|---|---|---|
| Completed | Green | All items synced successfully. |
| Failed | Red | The sync operation failed entirely. |
| Processing | Blue | The sync is currently in progress. |
| Pending | Yellow | The sync is queued and waiting to start. |
| Partial | Orange | Some items synced, but some failed. |
Empty State
If you have no connected platforms or listings, the Overview shows a prompt to connect your first store. Click Connect Store to navigate to the Connections page.
Supported Platforms
| Platform | Badge | Description |
|---|---|---|
| WooCommerce | Purple | Self-hosted WordPress e-commerce. Requires Consumer Key and Consumer Secret. |
| Shopify | Green | Hosted e-commerce platform. Requires an Admin API Access Token. |
| PrestaShop | Pink | Open-source e-commerce. Requires an API Key. |
| OpenCart | Blue | Open-source e-commerce. Requires an API Key. |
| Amazon | Orange | Amazon marketplace. Requires SP-API credentials (LWA Client, AWS IAM, Refresh Token). |
| eBay | Yellow | eBay marketplace. Supports OAuth authorization or manual token entry. |
Getting Started
For connections between DirectSale tenants, follow Linked Stores. This is separate from external commerce connections and does not provide a single login for every tenant's settings or inbox. For the separate marketplace workspace, see Marketplace.
For a rial or toman storefront, Selling Through Torob explains the separate readiness, merchant registration, product API and channel-price workflow. Torob does not use the ordinary platform connection form.
To begin selling on multiple platforms:
- Connect a platform -- Go to Dashboard > Connections and add a new platform connection with your store credentials.
- Test the connection -- Click the Test button on the connection card to verify connectivity.
- Add product listings -- Go to Dashboard > Multichannel > Add Products to select products from your catalog and push them to the connected platform.
- Configure pricing -- Set pricing rules (manual, markup, or margin-based) for each platform.
- Register webhooks -- Use the webhook button on the platform card to enable real-time order and stock notifications.
- Monitor sync status -- Use the Overview dashboard and Sync Logs to track synchronization health.
Warning: Before pushing products to a platform, make sure the connection is healthy (green check icon). Attempting to sync with an unhealthy connection will result in errors.
Best Practices
- Test connections regularly to catch authentication issues early (e.g., expired tokens).
- Register webhooks on all platforms to receive real-time updates for orders and stock changes.
- Use safety stock to prevent overselling -- this reserves a buffer of stock that is not synced to external platforms.
- Review error listings promptly -- listings with errors are not being kept in sync and may show outdated information to customers.
- Push stock after inventory changes if webhooks are not configured, to keep external platforms up to date.
- Use pricing rules instead of manual prices for automated price management across platforms.